Workshop 1 / GRM 2024
Tourism, economic diversification and economic diplomacy: Lessons from the Arabian Gulf


The aim of this workshop is to analyze the recent changes experienced in the Arabian Gulf with regards to the promotion of tourism as one of the major engines for economic diversification and economic growth. These changes challenge the social, economic, cultural, logistic and educational structures of the place and require specific place branding strategies to be successful. They also may be a source of increased competition or collaboration for benefits stemming from tourism in the GCC region. Consequently, the participants in this workshop will assess these patterns from an interdisciplinary perspective offering insights at the intersection of political economy, tourism studies, education, sociology, environmental studies and sustainability, diplomacy and nation branding.

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Dr. Magdalena


Associate Professor -
Zayed University

Dr. Omar


Gulf University for Science and Technology

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