Mohammad Abuljadail

GRM 2025 Workshop: Digital and Social Media Influencers Impact on Developing Country Image in Light of GCC National Visions

Associate Professor of Marketing Communication and the Vice Dean for Graduate Studies and Scientific Research at the Faculty of Communication and Media at King Abdulaziz University in Saudi Arabia GCC Societies King Abdulaziz University

Dr. Mohammad Hatim Abuljadail is an Associate Professor of Marketing Communication and the Vice Dean for Graduate Studies and Scientific Research at the Faculty of Communication and Media at King Abdulaziz University (KAU) in Saudi Arabia. His research focuses on social media marketing, particularly engagement and brand loyalty. This area of interest has led him to examine consumer-brand engagement and audience interaction in digital spaces, contributing to marketing communication research. He is a member of the Global Social Media Influencers Research Lab where he collaborates on research projects, including a UNESCO-sponsored study examining the information literacy and ethical practices of content creators worldwide. His broader research spans digital marketing, advertising strategies, consumer behavior, and international advertising, with publications that contribute to understanding social media’s role in shaping consumer attitudes, particularly in the Arab world. Dr. Abuljadail has held leadership roles at KAU, including his position as Marketing Director for the Patent Unit within the Knowledge Economy and Technology Transfer Center. Dr. Abuljadail has received multiple awards for his research, including top paper awards at the Broadcast Education Association and AEJMC conferences. He is also an editorial board member for the Online Media and Global Communication journal.